New IncNew YorkUSA

Launched in summer 2014, New Inc. provides a collaborative space for a highly selective, interdisciplinary community of one hundred members to investigate new ideas and develop a sustainable practice. With 11,000 square feet of dedicated workspace, labs, social areas, and event space, New Inc. offers an ideal environment for seeding and testing creative enterprises.

By offering a variety of work settings (different in style, tone, and atmosphere) and strategically locating communal programs such as the kitchen, lockers, and lounge, Solid Objectives maximized the space and set the stage for chance encounters, interaction, and cross pollination in line with New Inc.’s mission. A high level of transparency pulls daylight deep into the building, offering comfort and creating an awareness of place to support productivity and worker well-being.